Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) primarily through paid advertising. which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Mainly digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps etc. While this word covers a wide range of marketing activities. It is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
SEO means “Search engine optimization” is the process of affecting the visibility of a website or a web page in a web search engine result page.These are called as “natural”, or “organic”, or “earned” results.